Key concepts of SEO
* Describe the major aim of search engine optimisation
* Calculate return on investment for improved search engine results
* Explain the foundation concept of pages verses sites when it comes to SEO
* Describe recent changes in search engine ranking algorithms and the trend towards favouring Web 2.0
Keyword Analysis
* Explain why keyword research is the most important aspect of SEO
* Conduct keyword research using online tools to identify the most profitable key phrases for your web pages
* Use the Google Wheel to discover related search terms
* Use KEI analysis to identify potential keywords for a web page
* Analyse competitor SEO strategies and tactics
* Produce customised key word phrases for each page in your web site
Meta Tag Generation
* Explain why meta tags are important and state which two tags are the most important
* Identify the most important Meta tag elements
* Describe the rules for meta tag creation
* Optimise the page TITLE Tag
* Optimise the page META Description Tag
* Optimise the page META Keywords Tag
Site design and architecture
* Use domain names, page names, alt tags, file names, image names and anchor text to improve search engine rankings
* Describe the purpose of the robots.txt file
* Create a robots.txt file for your web site
* Link a robots.txt file to a web page
* Describe how punctuation can help domain name rankings
* Describe the problems caused to SEO by flash sites, graphic sites, javascript and ifames.
SEO Copy writing
* List the five golden rules for SEO copy writing
* Write web copy that includes the correct key word ratio and the correct HTML tags
* Use online tools to calculate key word ratios
* Optimize the page text for better keyword placement
Search Engine Submission
* Describe the search engine submission process, spidering and indexing process
* Describe a method of getting listed in Google within 1 to 2 weeks without having to submit
* Explain why search engine submission services are a waste of money
* Detail how it is possible to get a blog page spidered and indexed in less than 30 minutes
* Create a sitemap using freely available online tools
* Link a sitemap to a web page for spidering by the search engines
* Create an automatic alerting system to tell you when Google has indexed your site
* Apply to get your web site listed in Google local search
Getting Quality one-way and two-way links
* Describe the concept of Google PageRank
* Describe the 9 qualities of the perfect incoming link
* Draft a powerful directory listing description including key words in the anchor text
* Use blogs and forums to get one-way links
* Use blog and ping to get your new web pages indexed quickly
* Use underground link building methods to get quality links from high PR sites
* Use free directories to get one-way links
* Use free software to automate the directory submission process
* Identify the important qualities of a link exchange partner
* Describe how nofollow tags can be used to defraud link exchange partners
* Subscribe to link exchange programs to get reciprocal links
* Set up your own powerful blog link network on different domains for FREE
* Describe how it is possible to get quality PR3 and PR4 one-way links for less than 10 cents each.
Link Baiting
* Define the term link baiting and describe how it works to improve search engine results
* Give six example of link baiting methods
* Describe how to promote your new link bait
Article Marketing
* Describe the 3 major benefits of article marketing
* Describe the standard format and structure for an article to be submitted
* Find over 50 article submission sites
* Overcome Google’s aggressive duplicate content penalty
* Generate over 4000 unique articles from one base article using a special system
* Draft a powerful article author bio/resource box including key words in the anchor text
* Use free software to automate the article submission process
* Set up automatic alarms to let you know when an article has been published or syndicated
Black Hat verses White Hat SEO
* Define the term black hat SEO
* List 5 common black hat SEO methods
* Detail why black hat SEO is less effective these days
* Explain the concept of link cloaking and automatic content generation
* Detail how to detect link cloaking and describe how to report it
* Describe the process in reporting suspected black hat activities from competitors
* Identify sites buying and selling links
* Describe how 301 redirects can be abused to forge Google PageRank
* Use Blog “search-ping-and-track” to get quality incoming links quickly
SEO Training Brisbane, Copyright © 2022 SearchTempo Pty Ltd
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