SEO

Key Concepts of SEO

Describe the major aim of search engine optimisation
Calculate return on investment for improved search engine results
Explain the foundation concept of pages verses sites when it comes to SEO
Describe recent changes in search engine ranking algorithms and the trend towards favouring Web 2.0

Black Hat verses White Hat SEO

Define the term black hat SEO
List 5 common black hat SEO methods
Detail why black hat SEO is less effective these days
Explain the concept of link cloaking and automatic content generation
Detail how to detect link cloaking and describe how to report it
Describe the process in reporting suspected black hat activities from competitors
Identify sites buying and selling links
Describe how 301 redirects can be abused to forge Google PageRank
Use Blog “search-ping-and-track” to get quality incoming links quickly

SEO Copy writing

List the five golden rules for SEO copy writing
Write web copy that includes the correct key word ratio and the correct HTML tags
Use online tools to calculate key word ratios
Optimize the page text for better keyword placement

SEO Technology

Describe how technology can be used to take the heavy work out of SEO tasks
Use a link building system
Use an advanced article marketing system
Use sophisticated online technology to reduce the risk of duplicate content
Describe the process of getting quality links for cents in the dollar

KEYWORD ANALYSIS

Keyword Analysis

Explain why keyword research is the most important aspect of SEO
Conduct keyword research using online tools to identify the most profitable key phrases for your web pages
Use the Google Wheel to discover related search terms
Use KEI analysis to identify potential keywords for a web page
Analyse competitor SEO strategies and tactics
Produce customised key word phrases for each page in your web site

META TAGS

Meta Tag Generation

Explain why meta tags are important and state which two tags are the most important
Identify the most important Meta tag elements
Describe the rules for meta tag creation
Optimise the page TITLE Tag
Optimise the page META Description Tag
Optimise the page META Keywords Tag

MARKETING

Article Marketing

Describe the 3 major benefits of article marketing
Describe the standard format and structure for an article to be submitted
Find over 50 article submission sites
Overcome Google’s aggressive duplicate content penalty
Generate over 4000 unique articles from one base article using a special system
Draft a powerful article author bio/resource box including key words in the anchor text
Use free software to automate the article submission process
Set up automatic alarms to let you know when an article has been published or syndicated

Web 2.0 Marketing

Describe the four major categories of web 2.0 web sites
List the benefits of blogging from a marketing perspective
Describe the process of social bookmarking
Explain how social bookmarking can drive traffic
List the major benefits of video posting and podcasting
Explain how video posting can drive traffic and improve rankings
Describe how a video description can blow away your competitors
Post a video to a video distribution site [/bullets]

GOOGLE/SEARCH ENGINES

Search Engine Submission

Describe the search engine submission process, spidering and indexing process
Describe a method of getting listed in Google within 1 to 2 weeks without having to submit
Explain why search engine submission services are a waste of money
Detail how it is possible to get a blog page spidered and indexed in less than 30 minutes
Create a sitemap using freely available online tools
Link a sitemap to a web page for spidering by the search engines
Create an automatic alerting system to tell you when Google has indexed your site
Apply to get your web site listed in Google local search

Search engine results page domination

Describe how to mix tactics to dominate the top 10 search results
Use a media mix to push competitors out of the top 10 results
Use Google tools to provide other methods of entry to your web site
Use Google Maps to gain top results in the SERPs within weeks

Google Places Listings

Claim your own position on Google Maps for free
Turbo-charge your Google Maps listing using a little-known technique
Use basic psychology to get a high click-through-rate on your Google Map listing [/bullets]

ONLINE INVESTMENT

Online Real Estate Investment

Describe how to make 30 – 40% per month from online property development for less than $50 in start-up costs
Detail how to develop the worth of your online property portfolio
List the web sites where you can market your online property

SITE DESIGN

Site design and architecture

Use domain names, page names, alt tags, file names, image names and anchor text to improve search engine rankings
Describe the purpose of the robots.txt file
Create a robots.txt file for your web site
Link a robots.txt file to a web page
Describe how punctuation can help domain name rankings
Describe the problems caused to SEO by flash sites, graphic sites, javascript and ifames

THE BIG SEO SECRET

There are less than ten SEO experts in Australia who know of this secret, and even less who implement it. The bottom line is that this technique, if implemented, is worth more than 20 times the cost of the course.

It seems like a risky technique, but if you look and listen carefully you will agree it makes infinite sense and has very little risk and down-side.

The last lecture of the day covers this material and how to implement it to get absolutely outstanding results for very little cost and rank well in days rather than months.

Objectives

SEO